Wishes.Pay

The Wishes.Pay project is part of the larger “The Label World” ecosystem and builds a versatile platform that manages charitable donations, offers cashback, issues spend-cards for the donated funds (restricted to specific goods and services tied to the donor’s intent), and powers a proprietary marketplace where all transactions take place. 

Throughout the design process, I’ve focused on crafting a brand style that could credibly represent a hybrid financial-charity product: from the logo and typography to colour-palette and interface elements. The website was conceived to make complex mechanisms side-channel (cashback, restricted cards, marketplace) feel simple and trustworthy. The client received a well-defined brand language, a sleek website user flow, and a consistent digital presence. The result: increased clarity for donors, stronger brand positioning in the charitable fintech space, and a scalable design system as a foundation for future modules and integrations.