Wishes.Fund

The Wishes.Fund platform is part of the broader “The Label World” ecosystem and was built to simplify and enhance charitable giving. Users can donate funds while retaining transparency via tracking features, claim tax deductions, and receive cashback that can be spent at thousands of partner stores—all aimed at motivating more people to support those in need.

In developing the site, the focus was on crafting a visual and interactive experience that balances trust and motivational incentives. A clean and modern design language was introduced, with straightforward navigation guiding users through the donation process, tax-benefit outlines, and cashback options. As a result of my involvement, the client gained a complete digital presence with a scalable design system, improved donor engagement, stronger brand positioning in the charitable fintech sector, and an intuitive platform ready for future feature growth.