Vocal Roots AI

The Vocal Roots AI project aimed to enable artists, estates and creative teams to preserve and monetise vocal identities using AI-driven technologies. The design work began with defining user stories—how a musician or rights-holder might onboard, upload reference audio, review usage rights and launch licensing campaigns. From that foundation we built a visual system highlighting legacy, creativity and empowerment, with intuitive dashboards for asset management, rights tracking and revenue insights.

As a result, my client launched a fully-branded, scalable platform that makes advanced voice-tech accessible and respectful. My decisions in UX and visual design helped the client engage creative professionals, simplify complex licensing workflows and establish themselves as an ethical tech partner in the audio industry. The platform’s polished presentation and user-centred flows contributed to better uptake and more efficient operations.