TokyoTree

TokyoTree is a crypto platform where users can purchase unique NFT “trees” and use them as digital deposits that grow income over time. Each tree acts as a staking asset—earning rewards and evolving visually as profits accumulate. My task was to design a product that turns complex blockchain mechanics into a simple, beautiful experience where users can literally “watch their investments grow.”

I created the entire visual and UX structure around the idea of organic digital growth. The interface combines clean minimalism with nature-inspired animations, showing balance between technology and life. Users can easily track their NFTs, monitor yield, reinvest, or mint new trees directly from the dashboard.

As a result, the client received a platform that not only makes staking accessible to newcomers but also transforms it into a visually engaging, gamified process. This approach increased user retention, boosted NFT sales, and strengthened the brand’s identity as an innovative, human-centered DeFi ecosystem.