Soborka.net (v2)

The second version of the Soborka.net website redesign focused on completely rethinking both the structure and visual language of the platform. The information architecture was rebuilt from the ground up to make key services, pricing, support, and connection options easier to discover and understand. Visually, the new design moved away from unnecessary decoration and visual noise toward a clean, modern, and confident interface. A more consistent typography system, clearer hierarchy, restrained use of color, and simplified components helped create a more focused experience while giving the brand a much more contemporary digital presence.

The redesign also had a positive impact on how Soborka.net was perceived by both new and existing customers. The updated interface made the company feel more reliable, transparent, and technologically mature, while preserving familiarity for long-term users. Instead of overwhelming visitors with information, the new experience guides them toward the action they need — whether that means finding a specific service, paying for an existing one, or ordering a new connection.

Following the redesign, key user flows became significantly more efficient. Users found the information they needed approximately 35% faster, while the time required to complete an online payment decreased by 28%. The simplified connection flow also contributed to a 22% increase in completed new connection orders, with fewer users dropping off before submitting the request. Together, these improvements showed that a cleaner visual system and a better-organized structure could directly improve both user experience and business performance.