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April 4, 2023

RAF: Gargols

The RAF: Gargols project involved designing a landing plus minting page for the artist RAF Camora, built on the SONFT infrastructure. Fans could buy a new album and receive an exclusive NFT (a gargoyle) as a bonus with their purchase.

I structured the narrative and visual hierarchy to present the album’s value, the NFT bonus, and the purchase/mint steps in a compelling, easy-to-follow design. Branding elements were tuned to fit the artist’s identity while keeping the NFT offering attractive and trustworthy. The client ended up with a striking and functional promo page that increased fan engagement, boosted album + NFT sales, and strengthened their presence in the music + crypto space.

Task

Create a landing and minting pages

  • Strategy

    Branding

  • Design

    Web Design

  • Client

    RAF Camora

Open Project