MoneyTree

The MoneyTree project is a finance-oriented product built to help users visualize and manage their assets and growth, possibly tracking investment, savings, or wealth milestones. In designing it, I focused on creating dashboards and visualizations that portray financial growth as a living “tree” metaphor—easy to read, clear, and emotionally positive. The interface encourages users to monitor their financial health and see progress over time.

I built the flows for onboarding, linking accounts, viewing growth projections, and setting goals. The visual identity is rooted in natural tones and growth imagery to instill a sense of organic progression. The final outcome is a product that helps users feel more connected to their finances and gives the client a polished tool for financial education or personal wealth management.