Moneetize
Moneetize is an iOS app and platform for e-commerce and investors, offering a novel model: during a product purchase, a user may buy the entire inventory batch and leave it stored in the store with markup. The store gets funding to expand, while the investor later profits from the markup on sales.
I took on full UX research and UI design from scratch, defining the user journeys for both everyday shoppers and investors, and crafting interfaces that explain this unconventional model simply. My designs include onboarding, product pages, investment flows and profit tracking. In the end, the client got a fully designed app that makes a complex financial concept comprehensible and actionable — helping drive investor participation and supporting merchants with additional capital and growth potential.
Task
Design an app and brand identity from scratch