BRNZ: Bridge Racing

The Bridge Racing project was developed as a Telegram-game promoting the broader Brains platform and the transition from Web 2.0 to Web 3.0. Players drive a car along an endless futuristic bridge toward a city of the future, collecting bonuses and advancing ever further. The points earned by users can later be exchanged for tokens or real money, giving the game both entertainment value and financial incentive. 

During the design phase, the focus was on crafting a visual experience that juxtaposes a sleek futuristic cityscape with the metaphor of a bridge connecting old and new technology eras. The UI/UX design streamlined the gameplay flow: tapping to steer the car, collecting bonuses, ranking progress, and executing token redemption. Branding elements emphasized the “bridge” motif and the journey into Web 3.0, helping users intuitively understand the concept through the interface. The end result is a polished casual game that serves both as engaging entertainment and a marketing tool. The client gained a branded game experience that attracts players, drives engagement and acts as a gateway into the platform’s token-ecosystem, supporting user acquisition and brand positioning in the Web3 sector.