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October 28, 2025

PZN Token

The PZN Token project under the PickleZone ecosystem is designed as a play-and-earn token economy that rewards real-world sports participation and gamified activity. Players use the PickleZone mobile app to check in at verified courts, log match scores, participate in challenges, and engage with the community. Each of these actions earns them PZN tokens or “Pickles,” which can then be redeemed for real prizes, services or even cash. 

The token model is built to connect the on-court experience with Web3 incentives and decentralized ownership. As part of the broader sports-fi and blockchain vision, PZN tokens also serve as governance tokens, enabling early adopters to engage with ecosystem decisions or gain access to exclusive features. 

Throughout the design process, the focus was on making this hybrid sports + token model feel accessible and motivating—not only for avid players, but also for communities looking to turn their athletic activity into value. My work included crafting the branding, user flows, and UI/UX elements for the token launch, ensuring that concepts like earning, redeeming, and governance were clearly communicated. The result: the client now has a compelling value proposition that merges mobile sports, community interaction and blockchain rewards—positioning the PickleZone ecosystem for growth, engagement and wider reach into the SportsFi space.

Task

Rebranding of the PZN Token

  • Strategy

    Branding

  • Design

    Web Design

  • Client

    PickleZone

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