There is both narrative and story, it says both "I represent a game piece" and also, "I am showing you a narrative, come pick up the clues and pieces to understand what's going on." Additionally, fresh, new perspective, after tens of thousands of Magic cards have been created I always seek out
Sorin, Imperious Bloodlord activates its -3 ability to play your Bloodthirsty Conqueror from your hand on turn 3 after you dropped Starscape Cleric on turn 2
Our Dark Lord could not be something less
To build a tier one deck, you are almost always shelling $160 for Gideon, Ally of Zendikar, $280 for Jace, Vryn's Prodigy, or *god forbid* $440 for a play set of both
Lolth, Spider Queen There is a lot of Dungeons & Dragons lore about Lolth, and part of that is that she's mother to some drow goddesses