Vega Account Management

The project involved a complete redesign of the self-service portal for a major internet provider operating within the Vodafone Group ecosystem. The goal was to modernize an outdated platform, simplify user interaction, and create a faster and more intuitive customer experience across all core account management flows.

The redesign included a full UX and UI overhaul, restructuring of the information architecture, optimization of navigation logic, and refinement of key customer journeys. Core features such as billing management, tariff changes, service activation, usage tracking, and support access were redesigned to reduce friction and improve usability.

The updated platform introduced a cleaner visual system, clearer hierarchy, and more consistent interaction patterns, allowing users to navigate the interface more efficiently and complete actions with fewer steps. As a result, customers began finding essential functions 42% faster, while conversion rates across key self-service actions increased by 31%. Support requests related to navigation and account management were reduced by 27%, helping decrease operational pressure on customer support teams.

Beyond visual modernization, the redesign focused on scalability, accessibility, and alignment with modern telecom product standards, delivering a more efficient digital experience for a large active user base.