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Author:Kevin M
High resilience spring
Publishing Date: 1st January 2009
Price: 2600
Pages: 480
Advertising and IMC Principles and Practice. 9th Edition bottle opener tool Author:Kevin MAdvertising tracks the changes in todays dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to readers through an accessible, well written approach. The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution revolution. It also includes an increased IMC and brand
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