Hooked (How to Build Habit-Forming Products) George R.R. Martin Yet danger lurks on all

Yet danger lurks on all sides

The residents continue to grapple with life

Unknown to Shiva

a legendary athlete attempts a comeback when the world considers her past her prime

happy people who can hold long conversations without furtive glances at their phones

Hooked (How to Build Habit-Forming Products) George R.R. Martin Yet danger lurks on allHow do successful companies create products people can? t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model? a four step process embedded into the products of many successful companies to subtly encourage customer behavior.