Two big things matter in real games
The summon-protection effect is strong against hand traps or quick responses during the summon window, which is valuable for combo-focused GMX builds that need their monsters to stick, and the once-per-turn in-theme Spell/Trap Set effect improves consistency and enables toolbox or control variantsthough the requirement to put a card from hand back on top of the Deck is a tempo drawback unless the deck can manipulate or benefit from that (e.g., through draw effects or top-deck synergy)
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Perhaps the exclusivity on the Galaxy foil just expired, and now WotC can use it on other products
Given how young the game is, it's unlikely that there will be many Lorcana counterfitters out there just yet