So many of the cards in the deck put +1/+1 counters on your creatures for minimal effort, and with certain other cards, those counters can stick around even if the creatures with them get removed
Ruby also has several ways to ready a card again, so you can just cycle getting back the actions you've played from the discard into your hand, and play them again to gain even more lore
And when she dies, she passes that strength on, putting X +1/+1 counters on each legendary creature you control, where X is the number of counters she had
The cards Enchanted Rare variant goes one step further, with a borderless artwork variant that shows the queens hair swirling amidst snow as she conjures winter from her hands
If a card is authenticated, graded and protected, it will appeal much greater to potential buyers