Mid-Century Ads Young Adult And in the process

And in the process

A book that left an indelible mark on an entire generation of readers

This solitary life suits her fine

taking photographs

Told in Benjamin’s resolute and unforgettable voice

Mid-Century Ads Young Adult And in the processGleaned from thousands of images, this book offers the best of American print advertising in the age of the Big Idea. From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze and cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as