Braids, Weaves, Wigs & Things Hair Damage 72% OF AFRICAN AMERICAN AND

72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME

ethics and sustainability

Styling and texture management

Consumers are noticing increases in some categories more than others

Whether or not they have experienced hair loss or damage

Braids, Weaves, Wigs & Things Hair Damage 72% OF AFRICAN AMERICAN ANDBraids, Wigs and Other Extension Trends what is the preference? Usage Most African American and multiracial women have worn some type of braids, wig, weave or extensions in their life, with a majority having worn at least one of these styles within the past year. Consumers choose to wear these styles for a number of reasons including protecting their natural hair, saving time on daily styling and maintenance, variety and changing up their usual look,