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El Lissitzky brought type together with geometric shapes that were used to build symbols (such as the Communist hammer and sickle)
and was based on the contemporary calligraphy of that time
which have always been the decisive criteria for evaluating any typeface
the last one measuring only a few millimeters high
this one was intended to solve the problems of contemporary form-finding for the graphic artist and it became a standard work that still serves as a historical guide
B. Franklin: Celebrating 200 years of his Genius (Paul Rand) kenjiromanhands El Lissitzky brought type togetherCalling all Franklophiles. Its 1990 and time to celebrate 200 years of Benjamin Franklin and his genius. Heres what we think happened: Paul Rand designed a handsome poster in a few colorsbut it couldnt be decided which colors to use. So a scheme was figured out so that four posters each in two colors for a total of five colors (gray, black, brick red, brown, and blue) could all be printed on one press sheet. Or maybe he knew what he wanted and just
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