Identity Politics Hair Care with an estimated third of

with an estimated third of AA women identifying their hair as 4C

from straight

and pressure to conform

and Latina women are heavier users of haircare

Just under half of consumers love to experiment with new hair and beauty products

Identity Politics Hair Care with an estimated third ofHair is an integral component of Black womens identities. It is part of who they are, signifying heritage, culture and strength, but also highlighting continued prejudice. Black women agree that hair has always had a deeper meaning that is so much bigger than just hair. SSI uncovers the meaning of hair for the AA female consumer, while exploring: The effects of society and the workplace Issues faced by black women Attitudes toward men and beauty