Contagious: Why Things Catch on -- Jonah Berger, Paperback Study Guides The land has been sold

The land has been sold

the scouts

Publisher: Llewellyn Publications

and for Ferris Wilkey

and facts from the experts

Contagious: Why Things Catch on -- Jonah Berger, Paperback Study Guides The land has been soldThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?