Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data -- Bart de Langhe, Paperback Children's Audio - Young Adult but they don't feel right

but they don't feel right

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Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data -- Bart de Langhe, Paperback Children's Audio - Young Adult but they don't feel rightCompanies have more data at their fingertips than ever before. Yet, studies show that most executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data driven decision making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer