Scalp Care Natural It is also arguably the

It is also arguably the most challenging to care for and has unique needs and requirements

natural beauty

or returning to relaxers (6% in 2024)

Areas that consumers are most interested in innovation for better addressing their existing hair needs are:

Latina consumers share some of the same challenges as African American consumers

Scalp Care Natural It is also arguably theScalp Health Many women experience scalp concerns, or take steps to maintain their scalp health. Overall, two thirds of qualifying respondents indicated that their scalp is very, or mostly, healthy however one third described their scalp as moderately or very unhealthy. Scalp Care Routines and Needs Most commonly consumers indicated that their scalp care routine forms part of their regular hair regimen, however around 1 in 5 have a standalone scalp