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SKIN CARE AND
On average
Latinas tend to be heavy beauty consumers
The black beauty industry is where many trends
eye lashes
State of Black Beauty: 2024 Year in Review Men's Maintenance SKIN CARE ANDConsumers are beginning to experiment more with their hairstyles. During and post pandemic there was a drop off in experimentation, but this is beginning to pick back up with the highest figure of AA women stating they are experimenting more since 2020. Braids were the go to hairstyle of 2024 for African American and multiracial women. While wash and go was the predominant style over the previous two years, its popularity is waning slightly while
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