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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan and Anselmo Ramos Binding:Paperback Padhi explores how individuals canHey Whipple, Squeeze This: The Classic Guide to Creating Great Ads Authors: Luke Sullivan & Anselmo Ramos Book Overview Hey Whipple, Squeeze This is a modern classic in the advertising and marketing world. Written by veteran adman Luke Sullivan, with contributions from renowned creative Anselmo Ramos in the latest edition, this book is an engaging, insightful, and humorous guide to the art of creating impactful, memorable advertising. The title comes