DIAGEO PORTER'S FIVE FORCES TEMPLATE RESEARCH B_40 This simplicity is a key

This simplicity is a key aspect of their value proposition

failure can lead to significant losses

Failure may lead to wasted resources and unmet targets

This expansion into the high-value enterprise market strengthens its position

and Amazon Alexa

DIAGEO PORTER'S FIVE FORCES TEMPLATE RESEARCH B_40 This simplicity is a keyA Must Have Tool for Decision Makers Diageo faces intense rival rivalry and moderating buyer power, while supplier power and new entrants remain limited by scale and regulation; substitutes and shifting consumer tastes pose growing risks to margins and growth. Suppliers Bargaining Power Fragmented raw material base Diageo sources grain, agave and grapes from thousands of global farmers, so no single supplier wields meaningful leverage; this fragmented