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Metric 2025 value BigBasket MAU ~20M Zepto MAU ~6M Onion price ₹48/kg Potato price ₹26/kg Traceability influence 68% Viral complaint impact -46% intent Post-complaint churn +12% (30d)
Over 75% of Habito's customer base comes from referrals
~68% creators from Portuguese/Spanish markets
OLIO PORTER'S FIVE FORCES TEMPLATE RESEARCH Media & Entertainment Integration into different ecosystems isDon't Miss the Bigger Picture OLIO faces moderate buyer power and rising substitute threats as it scales network driven food sharing amid thin margins and regulatory nuances; supplier leverage is limited but partnership dynamics and platform differentiation will determine long term moat. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore OLIO's competitive dynamics, market pressures, and strategic
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