Latinx Cultural and Beauty Insights: An In-depth look At The Largest Non-white Ethnicity Group In the U.S. Purchase Motivators SSI defines Black Beauty and

SSI defines Black Beauty and uncovers unique insights related to key growth drivers & detractors and shifting industry dynamics

taking a look at the AA and multicultural woman’s purchasing behavior and items she can’t get enough of besides hair care products (nails

social media

or even hate having 4C hair

They were most likely to report hearing of new haircare and facial skincare products/brands

Latinx Cultural and Beauty Insights: An In-depth look At The Largest Non-white Ethnicity Group In the U.S. Purchase Motivators SSI defines Black Beauty andSize the Multicultural Growth Opportunity Define Cultural Traits in Hair Care Category Map Cultural Traits to Brand Equities Link Consumer Insights to Goto Market Execution. Latinx Consumers Hispanics or Latinos are the largest non white ethnicity group in the United States, and also one of the fastest growing. The Latina population also spans the full continuum of hair types and skin tones, from very pale women with straight hair, through to Afro