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SSI looks at the colossal growth and social importance of the black beauty industry
most consumers talked about haircare innovations they would like to see
Market Size
Black women agree that hair has always had a deeper meaning that is so much bigger than just hair
Wigs and Other Extension Trends – what is the preference
MEN: A Deep dive into the Multicultural males styling, purchasing and grooming habits. (update) Protective Styles SSI looks at the colossalTHE MULTICULTURAL MENS HAIRCARE SEGMENT APPEARS TO BE COMING OUT OF A PERIOD OF GROWTH, HAVING PREVIOUSLY LED THE TOTAL MARKET. THE SEGMENT HAS BEEN EXPERIENCING A RECENT DECLINE IN BOTH THE HAIRCARE AND GROOMING SPACE. OVERALL, 72% OF AFRICAN AMERICAN AND MULTIRACIAL MEN REPORT USING HAIR AND GROOMING PRODUCTS AT HOME. THEY ARE MOST LIKELY TO USE HAIR CLEANSING AND GENERAL MAINTENANCE PRODUCTS, SKIN CARE AND FACIAL HAIR SHAVING PRODUCTS, AND STYLING
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