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ISBN: 9780316324908
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ISBN: 9781507221372
Impossible to Ignore: Creating Memorable Content to Influence Decisions -- Carmen Simon, Hardcover Miscellaneous Adult ISBN: 9780316324908A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have
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