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Publisher: Sacred Stories Publishing

Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts -- Jeremy Egner, Hardcover Young Adult Misc. Nonfiction The 7 businesses you shouldFrom The New York Times's Jeremy Egner, the definitive book on Ted Lasso, returning for Season 4 in Summer 2026 When Ted Lasso first aired in 2020, nobody including those who had worked on it knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed "nice guy" would be received. Eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop culture