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Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths -- David Brier, Paperback Family / Parenting / Childbirth she must contend with theRich Brand Poor Brand is the follow up to the #1 Amazon bestseller on branding, Brand Intervention. Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built. It takes the next inevitable step in building a brand that can be maintained, grown, and expanded no matter the size of your company, the number of employees, or the industry you're in. What Rich Brand Poor Brand does is this: It helps founders, CEOs, and