It makes any creature you control a horror, and can also create some more
Of course, this card was introduced long before Commander was created, but due to the prevalence of mana rocks and various token types (specifically Treasures, Food and Clues) in the format, it can truly sing in a Treefolk build facing off against an artifact-heavy pod (which is most of them)
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Because he inks a card from your hand instead of the top of your deck it does mean card disadvantage early in the game
(2022-10-14) Similarly, an ability of another card that instructs you to "transform" one of these cards will cause you to convert it, even if that ability doesn't use the word "convert." (2022-10-14) "More Than Meets the Eye [cost]" means "You may cast this card converted by paying [cost] rather than its mana cost." It functions in any zone from which the spell can be cast