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distilling insights from behavioural analysis as well as the principles of traditional finance
Pages: 192
What happens next
serves up 27 bitesized chapters full of hilariously inspiring stories
Persuasion
Narrative and Numbers : The Value of Stories in Business Author-Brian L. Weiss distilling insights from behavioural analysisAuthor: Aswath Damodaran Language: English Binding: Paperback Publisher: HarperCollins Published Year: 25 Dec 2018 Pages: 296 How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious
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