Moral Core Advocacy: Finding the Heart of Your Case topics-Damages How to use scaled questions

How to use scaled questions to your advantage

and story structure—and show how to empower juries to take responsibility for righting a wrong

according to Rick

jury decision-making

The book also explains the applicable law related to each part of trial and offers ways to effectively implement the techniques and methods that Friedman and Cummings present

Moral Core Advocacy: Finding the Heart of Your Case topics-Damages How to use scaled questionsPlaintiffs' lawyers are intelligent, capable, and a compassionate group of people. Yet on average, we win only slightly more than half of the time, and the majority of those wins barely cover fees and time spent. Why are we losing so many cases? Tort reform has cost us the battle for public opinion and the jurors' hearts and minds. We face the foregone conclusion that trial lawyers are in it for the money. Yes, it's about justice. But what we have