The hidden persuaders Paperback by Vance Packard Manga “In a business world where

“In a business world where the essence of leadership centers around strategy

The book starts with basic moves and proceeds to more advanced techniques

Savak Sohrab Tarapore

or their families

Poetic and lovely

The hidden persuaders Paperback by Vance Packard Manga “In a business world where'A work of engaging pop philosophy and accessible social science [and] a boisterous dissection of the forces jellifying our minds' Sunday TimesIncludes brand new material covering the US election and BrexitEvery day, many people will try to change your mind, but they won't reason with you. Instead, you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with one another.