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chasing new flavors
Status-Conscious | Value-Driven | Aspirational
core sections to gauge key American traveler habits over the course of 2025
online reviews and aesthetic credibility
MMGY's 2025 Portrait of American Travelers™ Summer Edition
Germany: The Cultured Connector chasing new flavorsInfluential Expressive Epicurean For German soccer fans, discovery begins with the senses especially taste. They explore the world one bite at a time, chasing new flavors, dining experiences and plates worth sharing. This audience blends passion with practicality. They love innovation, but they also value reliability and social responsibility. Sporting events offer them the perfect mix of global connection, cultural exchange and local cuisine. They
