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you’ll find niacinamide – otherwise known as vitamin B3 – and vitamin E for the antioxidant protection against pesky environmental aggressors
and what’s more
an impressively lightweight extract that delivers intense hydration without overloading your hair
Sand resistant (protection doesn’t rub off on contact with sand) and very water resistant
Antioxidants in the form of potent resveratrol and vitamin C
Joico Blonde Life Violet Shampoo Dehydration you’ll find niacinamide – otherwiseKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the
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