Platinum Perm Formula:#1: For normal and previously permed hair For maximum lift (5–8 levels):

For maximum lift (5–8 levels): Higher & Higher (off-scalp only)

Get It Strate loosens the hair’s natural curl pattern and acts as a padlock against the elements

resistant gray hair

for sleeker

Violet-based for cooler tonal values—drabs out brass

Platinum Perm Formula:#1: For normal and previously permed hair For maximum lift (5–8 levels):Thio free formula: does not contain damaging thioglycolate. Contains panthenol: an antioxidant vitamin complex that virtually eliminates over neutralization. Comes with a special non peroxide enzyme and bromate neutralizer, mitigating damage. Three unique formulas: For normal and previously permed hair. For color treated hair. For resistant and hard to curl hair. Contains U. V. absorbers: protecting against sunlight induced damage.