Isola Press, Mountain Style; British Outdoor Clothing 1953–2000 Europe To consider where all these

To consider where all these photos are

THE FOOD FAD ISSUE

Our goal is not to shed light on the unknown but rather to blur the lines even further between what we believe we know and what we can imagine

Sohrab Hura

and conversations among designers

Isola Press, Mountain Style; British Outdoor Clothing 1953–2000 Europe To consider where all theseThe first book to celebrate the history, vintage style and visual heritage of the UKs outdoor clothing brands. When a British expedition reached the summit of Everest in 1953, it put British mountaineering at the top of the world. In the decades that followed, there was an explosion in the popular love of the outdoors, and outdoor clothing boomed. What hikers and mountaineers wore evolved from woolly jumpers, army surplus and cotton or tweed into